Video - India Arie

Several projects and organizations address women's global issues. International Women's Day is one of these. According to the International Women's Day Website, "Annually on 8 March, thousands of events are held throughout the world to inspire women and celebrate achievements." This day focuses on women around the world. Because events are planned locally, this day emphasizes a greater diversity of women than something coming from the West.

This pictures takes an already skinny actress an makes her even more thin and have flawless skin.

An organization that aids international women is the Margaret McNamara Memorial Fund (MMMF). The MMMF "awards educational grants to women from developing countries whose graduate studies and future plans aim to benefit women and children in their respective regions." This is related to our CAP because it helps to empower women around the world.

Another organization is the International Women's Media Foundation which "is a vibrant global network dedicated to strengthening the role of women in the news media worldwide as a means to further freedom of the press." If more real women are visible and vocal in the media, then a more realistic image will be presented to people worldwide.

Face Forward is a community action project
The ideal image of women in the media.
that "promotes and encourages a higher sense of self-love in all women, no matter what age, race, and body type. Face Forward wants to foster an environment where the restrictions of white privilege and its extensions to the female body concept are eliminated. This group is committed to raising awareness of the inaccessibility of beauty products for women of color and of female biases in media depictions.

Finally, the Women's Institute for Freedom of the Press says that, "Women's contributions to society must be heard and be taken into account if democracy is to function and the world's political decisions are to be viable." Just as our project seeks to change the West's cultural dominance, the WIFP seeks to give women a voice, thereby ending patriarchal dominace around the world.

While all of these organizations are important in giving women a voice
Our fliering efforts
around the world, our project is entirely necessary because none of these groups specifically address cultural images, the dominance of the West, and how this shapes women's lives. These groups do not examine the effect of globalization on the homogenization of women's appearances and actions. With our project, we will empower women and give them a voice in a unique way--by allowing them to be themselves without being culturally dominated by another part of the world. Our fliers will bring awareness about media influence by using photo shoot pictures before and after Photoshop and airbrushing. They will also present diverse images to the campus by featuring someone who does not fit the media's idea of beauty. Furthermore, mailing letters to Viacomand Cosmopolitan is a direct action that will impact these businesses and encourage them to diversify their products.

This video is a Chinese whitening lotion commercial. It promotes the pale ideal that has become popular
in other countries . It's a clear sign of the effect of western imperialism on beauty. The European ideal of
beauty is so strong that women are willing to go to great lengths to achieve it and change their natural
beauty. It "white washes" over ethnic and cultural diversity. This is the type of commercial that our project
is striving to make people aware of and combat the idea that there is only one ideal of beauty.

Diversifying Beauty Community Action Project was created for
Professor Marcus's Intro to Women's Studies Course
College of William & Mary
Spring 2009